“VIRTUAL SOLUTION” is the first platform in the world to transform the format of events and exhibitions in a way unlike any other. It enables brands and business owners to create marketing campaigns without limits under the concept of Limitless Opportunity—no limitation on venue, no limitation on creativity and presentation, no limitation on materials and equipment, no limitation on the number of participants, and no limitation on marketing—while also offering services in a Total Solution format.

VIRTUAL SOLUTION is the result of a collaboration between Rightman Co., Ltd., an expert in world-class design creation and innovation in the areas of creative events, theme parks, exhibitions, and museums, and YDM (Thailand) Co., Ltd., a leading group providing digital marketing services in Thailand, together with the College of Arts, Media and Technology (CAMT), Chiang Mai University.

Mr. Kumpol NisitSukcharoen, Executive Director of Rightman Co., Ltd.

Mr. Kumpol Nisitsukcharoen, Executive Director of Rightman Co., Ltd. and founder of VIRTUAL SOLUTION, said, “VIRTUAL SOLUTION will be a major phenomenon for the event industry, or the MICE industry, which includes trade shows, exhibitions, and conferences, as it transforms from on-ground to online.

It is a solution that enables exhibitors to generate more sales because we will help promote the organization of on-ground and online events together, or what we call hybrid events. Virtual events will become a future trend for trade fairs, events, and conferences, offering another option for clients and breaking every limitation of the event industry in the near future.”

Mr. Tanapon Subsomboon, Chief Executive Officer of YDM (Thailand) Co., Ltd.

Mr. Tanapon Subsomboon, Chief Executive Officer of YDM (Thailand) Co., Ltd., said, “YDM Thailand will support the marketing side as a Total Solution. We can help exhibition organizers from finding participants and audiences, while also having professional teams to support event organization. We also extend the value by collecting data on visitors’ interests and the forms of interaction consumers have with different booths, and using that information to further develop products and services for the right target groups.

Through data analysis technology (Big Data & Data Analytics), businesses will gain superior future marketing advantages. We are therefore confident that VIRTUAL SOLUTION will become a modern marketing tool that helps drive brand growth in the New Normal.”

Assistant Professor Dr. Worawit Janchai, Dean of the College of Arts, Media and Technology (CAMT), Chiang Mai University

Assistant Professor Dr. Worawit Janchai, Dean of the College of Arts, Media and Technology (CAMT), Chiang Mai University, said, “The college is committed to working with private-sector partners to develop solutions in the virtual world that respond to the needs of buyers and sellers in events and exhibitions. We have applied 3D technology and 360° images to enhance participant experience and designed the system to be easy to use for all ages.

This includes providing complete information on products and services just like visiting a real event. Importantly, Virtual Sales technology enables buyers to contact sales representatives via chat and VDO call, while the data analytics system also helps sellers manage customers more easily.”

VIRTUAL SOLUTION will become a platform providing virtual events and exhibitions that can be created without limits, with a complete event management team, integrated public relations and marketing teams, and the use of data technology to continuously support brand development and sales growth for clients.

It is a Total Solution that truly addresses the needs of marketers, businesses, and changing consumers. Those interested can view an example at the 41st Motor Show during 15–26 July via  www.virtualsolution.asia

It will also support upcoming events that combine on-ground and online formats, such as Virtual Design Nation Fair 2020, Virtual Architect Forum in collaboration with the Council of Architects, Virtual Architect Expo with the Association of Siamese Architects under Royal Patronage, and Virtual AIC Forum (Agritech and Innovation Center) by the Agricultural Technology and Innovation Center, which is a virtual conference driving national policy through VIRTUAL SOLUTION as well.

The event formats that VIRTUAL SOLUTION can provide to businesses and marketers consist of four types:

• VIRTUAL VENUE: Exhibition and conference buildings in many designs and themes, covering more than 1,000,000 square meters, ready to support your event in every format.

• VIRTUAL TRADE FAIR: A trade fair that lets you set up a virtual booth and take your business forward without limits, with complete functionality for both exhibitors and visitors. It stands out with a Sale Live Chat system that allows you to negotiate business, present products and services, and close sales during the event.

• VIRTUAL CONFERENCE PRO: An online conference solution equipped with cutting-edge presentation technology that enhances the professional image of your event.

• VIRTUAL EVENT: Creative event solutions that meet every communication need without limits.