This article highlights the success of “Revu” on its 3rd anniversary after helping the Thai micro-influencer trend grow rapidly to 15,000 people. The platform is preparing to elevate its business to the Asia-Pacific market through the launch of “Revu Family” in 6 key markets in Asia: South Korea, Thailand, Taiwan, Vietnam, Indonesia, and the Philippines. Revenue in 2019 is expected to grow by 26%.

Mr. Anupong Chantorn, executive of Revu, Thailand’s leading product and service review platform under YDM (Thailand) Co., Ltd., revealed that over the past 3 years, the use of micro influencers has been well received by more than 500 brands. As a result, the company has consistently achieved double-digit growth and expects to grow by 26% this year compared with 2018.

To date, the Revu platform has generated more than 18,000 reviews of products and services in the digital world. These reviews are very important for consumers in the digital era, who like to search for real user experiences. As a result, reviews from Revu’s micro influencers effectively meet consumer needs and help drive purchasing decisions for products and services.

Mimi: Ms. Thanis Montrikittiphan from the blog http://miieiie.blogspot.com

“At present, more than 11,000 reviewers have applied to become members of the Revu platform, and the company expects the number to exceed 15,000 by the end of this year. One factor driving growing interest among reviewers is Revu’s partnership with YDM’s SellZabuy.com platform, which helps reviewers present products or services more conveniently.”

MyWifeisHealthyGirl: Mr. Somkiat Boonpitak and Ms. Nantawadee Chomyong from the blogs http://mywifeishealthygirl.com and http://chocodemo.com

In addition, Revu continuously organizes workshops to develop the capabilities of reviewers on the platform, enabling them to apply what they learn to improve their work, make it more interesting, and better meet the needs of both brands and consumers.

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The Next Step Is the Asia-Pacific Market

Furthermore, to meet the needs of modern brands, Revu plans to expand its marketing model more regionally under the name Revu Family, which will operate in 6 key Asia-Pacific markets: South Korea, Thailand, Taiwan, Indonesia, the Philippines, and Vietnam, with more than 500,000 reviewers on the platform. This will make it much easier for brands seeking to enter overseas markets to access micro influencers in those countries.

“Expanding micro influencers to the regional level allows brands to market more deeply and in a way that is more appropriate to each country’s context. For example, in Thailand reviews are mainly done through blogs, while in Vietnam reviews are popular on Facebook, and in Taiwan reviews are popular on Instagram. When brands can access micro influencers in each country, information about products or services can be presented more effectively and through the right channels.”

Mr. Anupong concluded by explaining the factor behind Revu’s success in using micro influencers: “Competition in digital marketing requires strategy. This can be seen in working with micro influencers, where there must be a clear plan for what role each micro influencer should play. All of this is done to meet the needs of consumers who want reviews from real users to support their decision-making.”

About Revu

Revu, or th.revu.net, is a review platform website that serves as an intermediary between brands and reviewers. It was created through a collaboration between YDM (Thailand) Co., Ltd. and YDM Global, a major online marketing company from South Korea, to create Thailand’s first and only “Micro Influencer Platform,” with deep expertise in marketing through micro influencers. This allows product brands and marketers to carry out long-term content marketing easily through the real experiences of micro influencers or bloggers, who write reviews on their personal blogs and share them through their personal Facebook accounts or Facebook Fan Pages to widely distribute content related to the use of those products or services, resulting in credible, sincere, word-of-mouth articles.

Today, Revu is regarded as one of Thailand’s important platforms for content marketing. Brands and marketers can define keywords or messages they want to communicate to consumers by creating campaigns on the platform. It also has an automatic reporting system that allows clients to view campaign reports in real time and measure page views, unique visitors, likes, comments, and shares, helping marketers analyze data and further develop their marketing strategies accurately.