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Nawin Consultant, a new-style business and brand-building consultancy under YDM (Thailand), announced its success on the occasion of its second anniversary since the company’s establishment. It has transformed Thai businesses—small, medium, and large—through creativity, with the aim of using creative experience to help further develop Thai businesses and SME entrepreneurs so they can successfully build brands and compete with foreign players.
Mr. Nuntawat Chaipornkaew, founder and executive of Nawin Consultant Co., Ltd., spoke about the importance of brand building and the use of creativity in business operations: “From more than 18 years of experience in the creative agency business, both in Thailand and abroad, what we have distilled is the truth that every business or product, before going to market, can use creativity—or the creative lens—to help shape its brand and business plan from the very beginning. There is no need to wait until the fourth P, Promotion.” In addition to using the creative lens to create differentiation for products and services, one thing Nawin Consultant has found among Thai SME business owners is that they want to hire consultants who can be thought partners and openly share ideas with them, which is fully aligned with Nawin Consultant’s approach.
“We work under the concept of Creative Buddy, which has a different working process from advertising agencies. Understanding the client’s identity in a buddy-like way allows us to brainstorm and design new business ideas together with clients more quickly and efficiently,” Mr. Nuntawat said.
Nawin Consultant’s service model is divided into three main areas: 1. Business Consulting—being a business thought partner, including helping find inspiration for product development and identifying new business opportunities or markets for sustainable growth; 2. Brand Consulting—working together as a partner in brand building; and 3. Creative Consulting—providing creative consultancy and extending entrepreneurs’ businesses through accumulated experience and connections.
Nawin Consultant’s target groups include SME entrepreneurs, people who want to start a business, and those who already have a business and want to rebrand in order to develop it in line with digital-era consumer trends. In addition, Nawin Consultant is also a business partner of YDM Thailand, a Thai expert in digital marketing solutions, and can therefore leverage YDM Thailand’s technological innovations to support clients as well.
Mr. Nuntawat further revealed that in the past, only large Thai companies had the ability to hire business consultants. However, this picture is changing, as a new wave of challenges is arriving, both from technological advances that are rapidly changing consumer behavior and from foreign businesses beginning to market without borders. As a result, Thai businesses—large and small alike—must prepare themselves to respond.
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Nawin Consultant was established in 2017 by Mr. Nuntawat Chaipornkaew, a former creative professional and Cannes Gold Award winner who has worked at global agencies across more than 10 countries in Asia and Europe, including Y&R Hong Kong, Bartle Bogle Hegarty London, JWT Tokyo, JvM Hamburg, Walker Zurich, and Ogilvy Shanghai, before returning to serve as Chief Creative Officer of Saatchi & Saatchi in Bangkok. Nawin Consultant’s key strength lies in combining creative solutions with global branding experience and connections to develop business and branding approaches that support sustainable growth.
