MCOT Public Company Limited, together with YDM (Thailand) Co., Ltd., a leading digital marketing group in Thailand, has launched “Shop Mania,” an e-commerce platform moving toward the concept of “The New Digital Journey” in line with MCOT’s vision of driving the organization fully through digital transformation. Shop Mania will serve as a marketplace of carefully selected quality products that meet the needs of Thai consumers, including consumer goods, health and beauty products, agricultural products, and popular local products from various regions, all carefully screened for quality and sold at direct-from-producer prices. Sellers on Shop Mania will also receive promotion through MCOT’s network, which has a loyal fan base through radio and television channels covering the whole country.

Mr. Tanapon Subsomboon, CEO of YDM (Thailand), said, “E-commerce has been a rapidly rising business since 2019 and is expected to continue expanding for many years. Sales this year are forecast to reach THB 220 billion, or grow by more than 35%, driven by the growth of multinational e-commerce platforms in Thailand together with the COVID-19 outbreak, which has led consumers to shop online more frequently.

General e-marketplaces usually sell everything, and most products are imported from China. But Shop Mania selects only good-quality Thai products. In addition, we have a giant media partner, MCOT, with complete networks across television, radio, websites, etc., together with famous endorsers such as DJs, news anchors, and presenters from MCOT helping to promote products on Shop Mania extensively.

Therefore, Shop Mania is another very interesting e-marketplace channel. It is safe and trustworthy, and YDM Thailand also has strengths in digital marketing from more than 20 years of experience. We plan to use data technology to help collect and build customer bases for product owners so Thai SMEs can sell better in the future. Moreover, we have affiliated companies with overseas market networks that can help expand products for export, especially to China, Singapore, Malaysia, South Korea, etc. We are targeting THB 50 million in sales this year,” Mr. Tanapon said.

Ms. Malin Polteerasathien, Assistant President for Digital Business at MCOT, said, “We are ready to support Thai product owners with quality products. We have teams across the country to select good products from each area. Products must be high quality and meet standards before being selected to be sold on our platform. This will help strengthen Thai SMEs, and Shop Mania will be a platform that makes it easier and more convenient for Thai entrepreneurs to do business in e-commerce.

In this project, MCOT has partnered with YDM (Thailand), a major marketing solutions company in Thailand, to develop the platform and apply data technology to help increase sales. MCOT will also help with marketing by promoting through our nationwide media network. In addition, the back-end system is very easy for sellers to use, and we have staff ready to assist sellers at every step before and after sales, including a secure payment system. In short, sellers only need to have products to join Shop Mania.”

Shop Mania, a New E-Commerce Platform! Helping Sellers Promote Good-Quality Products

Shoppers interested in purchasing good-quality Thai products can visit shopmania.mcot.net, where products are appropriately categorized to meet every need of online buyers.

For more information or to list products on Shop Mania, contact 061-745-6060, Line: @shopmania, and Facebook: Shop Mania