In this era, knowing customers’ behavioral data, interests, and usage patterns is extremely valuable for marketers so they can present products and services that truly meet needs, in the right place and at the right time—whether it is social media usage behavior, website visits, or purchases on e-commerce platforms.

If we are able to collect all of this data from beginning to end, we will be able to communicate with customers much more effectively and improve both engagement and conversion. That, in turn, will make it much easier for them to become good customers of ours in the future. So what are these four techniques? Let’s take a look.

1. Line BC integration
[Tracking +  Personalize + Automation]

It is undeniable that LINE OA has become one of the most important channels for communicating with target audiences. Many brands likely have a considerable number of friends on LINE, but how well do we really know those friends? Do we know their behavior, what they like, what they dislike, or where they are?

In one case, we planned a communication strategy on LINE for one of the country’s leading mother-and-child businesses. We divided mothers into groups based on pregnancy stage, the age of their children, and each mother’s interests, such as nutrition, child development, or promotions.

“We segment customers into groups so that we can communicate in a more effective personalized way, achieve a higher click rate, and save costs compared with sending traditional mass broadcast messages.”

In addition, we set up automated communication aligned with the behavior of mothers in each group. For example, when a mother reaches nine months of pregnancy, the system automatically sends messages intended for mothers at that stage. This helps ensure that we never miss the opportunity to communicate with the target audience at the right place and the right time.

2.Web Personalization + Automation

A website platform is a brand’s own asset, but many people today may pay less attention to it and focus more on social networks. However, for many businesses, having a well-prepared website can help generate more sales than before.

Today, we would like to share our experience of completely restructuring a website for one of the country’s leading real estate companies in order to better capture the behavior of target audiences visiting the site. We implemented a personalized content system so that content could be displayed according to each audience group’s behavior and interests, such as interest in condominiums, single houses, or specific locations.

We also implemented marketing automation by setting journeys and defining which actions should occur under specific conditions. For example, if someone has previously registered, after one week a special promotion can be sent via email, LINE, or SMS. This helps improve website conversion rates, reduce advertising costs, and lower the cost of acquiring prospects.

3. Line BC Integration with Line LIFF

In the skincare business, knowing what each target customer who visits our website is interested in, or what skin concerns they have, allows us to present products and promotions that truly meet their needs and resonate with them, creating more opportunities to increase sales and customer loyalty.

Our development team planned a system to connect the behavioral data of users on the website—their interests in products and the articles they view—with customer history data. We integrate the LINE user ID with the user profile system and with the various behaviors recorded on our website.

4. Landing page Generator

For automotive, real estate, or insurance businesses that regularly need to present new products or services to specific customer groups, this is a tool we highly recommend.

From one case we developed, the client separated communication by target audience and created separate landing pages for each group in order to increase the conversion percentage of users from each target segment.

Previously, the client had to spend both time and budget creating separate landing pages for each group. After switching to the Landing Page Generator specially developed by YDM Thailand, the client’s marketing team was able to create unlimited landing pages, saving both time and budget while also improving lead collection with a higher conversion rate.

Conclusion

From the examples above, it is clear that being able to understand target audience behavior and communicate back to them effectively greatly improves marketing performance today. This includes higher conversion, engagement, and open rates, as well as increased sales, while avoiding disturbing customers to the point that they unfriend or unfollow. It also reduces marketing costs, especially when many brands are still communicating in a mass format that wastes effort and budget.

Do not let inadequate tools destroy your opportunity to create more opportunities for your business. Let our consulting team propose a solution that truly fits your business today. Call us now!!