Nowadays, everyone is talking about Thailand 4.0 and how innovation can drive our economy so that we can "do less and gain more," especially for product owners who want to use today’s technologies to grow the market sustainably and connect deeply with consumers. One strategy that cannot be avoided is digital marketing.

If you ask what digital marketing is, many people would probably say it is online marketing—Facebook, Google, and the like. In reality, there are many more online marketing channels, such as display network advertising, YouTube reviews, blog writing, EDM, and so on. But wait! Today I have one more innovation to add color to online marketing in Thailand: an application called Adpocket, pronounced Ad-pocket.

What is Adpocket? If you still do not know this app, you are about to miss the trend. It is an Android application that helps business owners make their products known and memorable, while turning users’ lock screens into a place to collect privileges from viewing ads. Most importantly, this app has already been downloaded by more than 4.5 million users in Thailand alone.

So why should marketers, business owners, merchants, and ordinary people use Adpocket?

Because Adpocket comes with four distinctive T-features unlike current online advertising channels:

T no. 1: Full Screen

There is probably no ad format that lets advertisers place a banner across the entire mobile screen. It gives you a large size without any embarrassment. You can add images and text without squeezing them into a limited space. It is clear, bold, and fully visible—as if a 60-inch 4K TV had been placed on a mobile screen.

T no. 2: Fully Seen

Have you ever noticed your own behavior—how many times a day you pick up your phone? If not, then after reading this article, start counting how many times you switch your mobile screen on and off within 24 hours, how often you check Facebook, YouTube, Instagram, or search websites. When the 24 hours are over, can you tell me whether you saw any ads, and if so, which ads? I would bet with my round belly that everyone definitely sees ads, but very few people can remember which ads have passed before their eyes. But if you try Adpocket for 24 hours, I would bet again that you will remember the ads extremely clearly, because every time you turn on your phone, you will see them. In everyday language, they stay in your mind—you might even dream about them when you close your eyes!

T no. 3: Willingly

If ads appear every time you turn on your phone, would that not be annoying? The answer is yes, it would. But the people who feel annoyed will delete the app. Those who still keep the app on their phone show that they are willing to keep watching the ads. Unlike ads on other channels, which often interrupt us without invitation, Adpocket is different. And you may be starting to wonder why people are willing to use Adpocket. The answer is because of the fourth T.

T no. 4: A Full Wallet

If you ask whether there is any advertising that lets us watch and still receive money or benefits at the same time, I would stand up and answer loudly: Adpocket. Every time users turn on their phone and see an ad, the app gives them points to collect, which can be exchanged for money in True Wallet, used to buy products at 7-Eleven, pay water bills, electricity bills, mobile bills, or be redeemed for goods and many privileges. Beyond that, the app also shows content in various categories from famous websites and hot news topics from many news outlets throughout the day. In short, you get money, gifts, knowledge, and even win over both body and heart.

At this point, everyone probably wants to know how Adpocket can help complete your online marketing channels. Next time, P’Gook will come back and reveal the answer.

For anyone who would like to know Adpocket better, here are the details:

Download (Android only) URL:  https://goo.gl/aXzq2x

Website: www.adpocket.in.th