Automatrix Solutions is a company specializing in marketing for the automotive business, offering Total Marketing and Sale Solutions through integrated online and offline marketing, combined with BIG DATA technology, and boldly becoming the first and only company in Thailand to guarantee sales. Automatrix Solutions was established through a collaboration between YDM (Thailand) Co., Ltd., a leading provider of online and offline marketing services in Thailand, and Grand Prix International Public Company Limited, a leader in automotive media and organizer of the Bangkok International Motor Show, the largest automotive exhibition in Asia.

Mr. Tanapon Subsomboon, CEO of YDM Thailand, said, “Automatrix Solutions will transform automotive industry marketing through the use of BIG DATA technology. We collect data at every touchpoint of people interested in buying cars, such as those who read car articles on websites, like car-related articles on social media, watch car reviews on YouTube, or visit vehicles at events. This enables the system to analyze what brand and model each person is interested in, leading to the most effective closing of sales with the lowest possible budget.”

“At present, we have data on more than one million prospective car buyers across various models and brands. This data comes from many channels, including Grand Prix’s websites and social media, visitors to the Motor Show both online and offline, and the Car Buddy mobile application, which Automatrix Solutions has developed itself to become an essential companion app for all car users.”

Mr. Peeraphong Eamlumnow, Chief Operating Officer of Grand Prix International Public Company Limited (GPI), said, “As someone who has been in the automotive industry for more than 50 years, we are ready to make Automatrix Solutions a part of driving the Thai automotive business further forward. With our expertise and experience in the automotive market in Thailand and throughout Southeast Asia, we have six automotive magazines and five online media websites with more than one million page views per month, covering every aspect of the automotive world. We also have expertise in organizing all types of events, along with micro influencers who have knowledge of almost every type of automotive product and can review, create content, and communicate product information effectively. Most importantly, we have a partner like YDM Thailand, a leading expert in comprehensive online marketing in the country, and this important BIG DATA will be used effectively to meet the needs of the automotive business through one-stop service in the digital era.”

Automatrix Solutions is now ready to provide comprehensive automotive marketing services, starting from using existing BIG DATA for analysis, creating appealing content, selecting the right media across channels to generate leads, organizing test-drive activities, and even providing professional sales teams that can help clients actually close vehicle sales. Therefore, car manufacturers, car dealers, used-car dealerships, and other businesses related to car users can contact 085-161-4545 for more information.