FCB Bangkok, a leading Thai marketing communications agency, has won the pitch for the creative campaign, including branding strategy, product support strategy, and digital channel marketing strategy, driven by 360-degree communications across four countries—Vietnam, Myanmar, Indonesia, and Cambodia—for the “Ovaltine” brand, a malt beverage product that is nutritious, delicious, beneficial to health, and globally renowned for many years.

Ms. Tutiya Disphanurat, Managing Director of FCB Bangkok under YDM Thailand, said of this achievement, “This was one of the most difficult pitches we have made in recent times because Ovaltine is a product that requires the integration of deep insights and a true understanding of consumers in all four countries. To analyze the deep insights around the relationship between mothers and children, we had to understand in depth both the cultures and the ways of life in all four countries. We spent more than a month and a half preparing the pitch plan. FCB Bangkok developed an integrated strategic plan to strengthen the Ovaltine brand in this regional market. This success reflects the strong FCB network in Southeast Asia, which worked together to generate insights from regional down to local level. This victory belongs to all of us together.”

Ms. Pawika Thongtawee, Marketing Director of Ovaltine Southeast Asia, said of this collaboration, “Ovaltine is a Swiss brand with a history of more than 100 years. It is a strong brand, well known as a nutritious malt drink for both children and adults that is delicious and beneficial, and it is loved by millions of families around the world. The reason we chose the FCB Bangkok team is that it has outstanding strategic planning and a creative vision that is both compelling and clear. FCB Bangkok’s strength lies in its strategic capability and its readiness as a partner. The team is enthusiastic and dedicated in the work it presents, bringing great energy and creativity. We believe this collaboration is exactly the combination we have been looking for, and we are confident that FCB Bangkok will help take the Ovaltine brand to the next level.”

About FCB Bangkok

FCB (Foote, Cone & Belding) is a global marketing communications company founded in 1873. It was named Adweek’s 2020 Global Agency of the Year and Network of the Year at the Cannes Festival of Creativity 2021. FCB’s philosophy, “NEVER FINISHED,” reflects the power to create and grow brands, businesses, and communities. FCB has more than 8,000 employees in 109 offices across 80 countries. The company is part of Interpublic Group of Companies (NYSE: IPG).

FCB Bangkok is part of YDM Thailand. It specializes in branding and communications and drives the change clients want for brands such as Ovaltine, Bifesta (Facial Cleanser) from Mandom Japan, Teepol (local dishwashing liquid), DMP Baby Bathcare from Berli Jucker, and Chao Sua snacks. For more information, visit www.fcbbangkok.com, Facebook FCB Bangkok, or www.ydmthailand.com.