YDM (Thailand), or YDM, a marketing and business transformation agency for the digital era that combines technology and creativity to drive full-funnel business growth, has launched “YDM MAX,” Thailand’s first AI-powered across-platform online media management platform. Its key strengths include increasing closing opportunities by more than two times and reducing advertising costs by more than 50%, helping brands and marketers increase sales amid the turbulence of digital-era marketing. Brands are facing a crisis of rising ad costs, an increasingly complex media landscape, and audiences being divided into smaller segments, making it almost impossible to maximize advertising budgets.

Mr. Tanapon Subsomboon, Chief Executive Officer of YDM (Thailand) Co., Ltd., said this marks the first time in Thailand’s digital agency industry, within the MarTech field, that “YDM MAX,” an intelligent online advertising media management platform, has been launched. It can manage online advertising across all platforms in one place by applying AI technology to make media management more efficient and less complicated, maximizing ad spending and leading to significantly better marketing results. In trial campaigns across two industries—motor insurance and real estate—YDM MAX increased closing opportunities by more than two times, increased quality leads by more than 100%, and reduced cost per lead by more than 50%.

YDM MAX will help marketers and brands overcome the challenges of highly competitive digital-era marketing in terms of competitors, time, and consumer behavior. Today, digital media platforms are the main media influencing consumer decisions, creating fierce competition for media space. As a result, brands face rising advertising costs every year. Last year, digital media spending reached THB 27 billion and continues to grow. Competition for space is not limited to businesses within the same industry; brands also compete with influencers and individuals. In addition, the digital media landscape is highly complex, spanning Facebook, YouTube, Instagram, TikTok, Twitter, LINE, and Google Search. Each platform has strengths in reaching different target groups, requiring precise strategic planning through multidimensional data analysis and the division of audiences into numerous overlapping and complex segments. This makes expert teams and creative content that speak directly to consumers’ behavior and personal needs essential, as only advanced technology can deliver sharp, effective media planning and tangible, measurable business results.

YDM MAX, an AI-powered across-platform advertising system, comes with three key features:

1. Big data management (Audience Building) through the integration of databases from multiple sources, including websites and various platforms owned by the brand. It also enables connections to data partners whose consumer data across industries has already been compiled by YDM. Existing data can then be analyzed in depth to identify new behaviors and needs and create new segments for more effective media strategy.

2. Optimize Media across platforms in one place (Multi-Media-Integration), helping manage ad budgets across platforms such as Facebook, YouTube, Instagram, TikTok, Twitter, LINE, and Google Search. Using machine learning or AI, the system automatically reallocates budgets across platforms, creatives, and audience groups. It can optimize for every model, including views, clicks, leads, and even sales, in order to achieve the highest possible results, while reducing time and human error that people cannot manage continuously for 24 hours.

3. Automated result management through a processing dashboard that consolidates results from all media platforms in one place. It is simple yet powerful, reduces analysis time, and provides campaign insights that can be used to develop and expand business value.

At the same time, YDM Thailand is extending its campaign to invite brands across industries that have been disappointed with or have not achieved the results they wanted from digital media to try YDM MAX. YDM Thailand will provide expert teams in both technology and creative fields to advise and support them from strategic planning through driving the brand toward its target KPIs, free of charge. YDM is also moving to expand its client base across more industries and aims to have 50 clients using the YDM MAX platform this year.

YDM is committed to raising the standards of Thailand’s marketing, marketing communications, and advertising industries and is ready to support clients in every area as a driving force to move brands toward the success targets set in their KPIs within the required timeframe. Brands or organizations interested in joining the YDM MAX trial campaign or seeking more information may contact YDM Thailand: Tel. 09-6695-4666.

Credit : https://brandinside.asia/ydm-max-advertising-across-platform/