YDM (Thailand) Co., Ltd., or YDM, a specialist in marketing and business transformation for the digital era, has announced its appointment as a Google Cloud “Preferred Partner” for providing Looker, a business intelligence platform, to enterprises in Thailand. YDM is one of the first companies in the advertising agency and business consulting sector in Thailand to offer Looker.

Looker is a powerful business intelligence (BI) platform that helps organizations extract useful insights from company data, improving business and marketing performance. Its comprehensive APIs give businesses the flexibility to fully integrate interactive dashboards into their own applications to support a wide range of operational needs and unlock more value from data. In addition, Looker extensions can work directly with Vertex AI, enabling artificial intelligence workflows and advanced analytics. This is highly beneficial for elevating marketing operations, helping professionals deliver personalized experiences, automate workflows, and improve overall results with the support of AI.

As Looker’s “Preferred Partner,” YDM is well positioned to connect with Thai enterprises and help them realize the benefits of the platform, especially brands with large customer databases that need to combine external data with internal usage, as well as brands that want to leverage AI to enhance marketing operations.

Mr. Tanapon Subsomboon, Chief Executive Officer of YDM (Thailand) Co., Ltd., said that this partnership with Google aligns with YDM’s business strategy of integrating technology to transform clients’ marketing operations, enhance competitiveness, achieve business goals, and build long-term success through technology. Marketers today understand the importance of data. Having complete customer data and strong data management can help brands discover and unlock new business opportunities. However, a common challenge among the brands YDM works with is the difficulty of using existing data to its full potential, even when BI tools are already in place. Looker’s unique combination of foundational AI capabilities (not just Looker Studio, which most people know), cloud-native infrastructure, industry-leading APIs, and flexible semantic layer is well suited to handling the complexity of modern data analytics so that brands can grow ahead of others in the digital economy.

Beyond its ability to connect and build complex data models, perform in-depth analysis, and visualize data from various sources, Looker is made even more attractive by its ease of use and customization. Looker presents insights in an easy-to-understand format, helping marketing and business leaders make data-driven decisions more effectively, which in turn strengthens brand building and sales growth, Mr. Tanapon added.

Mr. Nuttapon Jitngamphong, Chief Technology Officer of YDM (Thailand) Co., Ltd., added that the use of the Looker platform in marketing and advertising will become a new standard for marketing in the AI era. Whatever the use case, the effectiveness of AI workflows depends on access to cloud databases that can scale with workloads, giving AI applications the resources they need to process large volumes of data. Looker will enhance brands’ capabilities and potential in using data, support the practical application of AI in marketing, and help analyze all of a brand’s advertising data with AI assistance. It can also enable the creation of a Marketing Command Center that allows campaigns to be monitored and controlled from one place, as well as the use of AI in communicating with customers.

“Brands can improve marketing efficiency and drive business growth by building a Customer Data Platform (CDP) and using marketing automation. However, as businesses grow, managing campaigns with increasing volume and complexity of data often creates challenges. Google Cloud’s Looker platform, with its industry-leading data management capabilities, can facilitate the effective use of AI in marketing and scale according to business needs,” Mr. Nuttapon concluded.

For more information on applying Looker to marketing and advertising, or to learn about a special promotion available within 2024, please contact Mr. Saranyu at 065-562-4545.