Background

The United Nations High Commissioner for Refugees is a United Nations agency with the mandate to protect refugees, forcibly displaced communities and stateless people, and assist in their voluntary repatriation, local integration or resettlement to a third country.

Brand Problems & Challenge

Brand needs to acquire online donors through digital media channel, expected ROI target is 80%

Solution & Tactics

1. Well-planned for Target Segmentation and bidding type
2. Completed website tracking for finding customer journey and measure transaction result