Thanachart Drive

Period: 2019


Thanachart’s Thailand’s sixth-largest bank by assets size and the country's leading automobile lender.

Brand Problems & Challenge

Acquire leads from digital channel and tracking until close-sale process to measure the results

Solution & Tactics

1. Testing for all media channel which can do a performance campaign to find the best one.
2. Landing Page Optimization for better CVR%
3. Completed Loop tracking, from online to offline, to measure the result




- Drive more lots of traffic to landing page, because the CTR% increase 50% from the previous campaign.
- CPL decreased by -250% from the previous campaign