Singha Estate

Period: Apr-Dec 2019

Background

The Leader in Real Estate Development with Best Quality of Projects. Worth the Investment. SINGHA COMPLEX. SANTIBURI THE RESIDENCES. CROSSROADS MALDIVES.

Brand Problems & Challenge

- Lack of brand awareness and would like to build brand ecosystem and storytelling in every online social platform
- Brand needs to build fanbase in every online social platform

Solution & Tactics

1. Planning for Target Segmentation
2. Apply the Dynamic Media Buying Strategy concept to the campaign for the best result

AVR.
ER%
+200%

Fan
Growth
+45%

Results

- Overall engagement rate and fanbase increases in every platform around 2x from 2019
- Valuable knowhow to improve planning for 2020