Ni Hao Kbank: Turning a WeChat Mini-Game into a Bridge for Chinese Customers
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Objectives
To help Chinese customers better understand Kbank's services, as they perceive Kbank as a foreign bank.
Strategy
Strategy
Created an activity on the WeChat Official Account in the form of a mini game to integrate Kbank's services into the experience, making it easier for Chinese customers to understand and remember the brand.
Created an activity on the WeChat Official Account in the form of a mini game to integrate Kbank's services into the experience, making it easier for Chinese customers to understand and remember the brand.
