This is one of my favorite projects, as I had the opportunity to build the brand from the ground up, including the brand name, Brand CI, Brand Organizing Idea, and Brand Story.

The brand name was inspired by my first meeting with the restaurant owner, whose passion for Wagyu beef is truly remarkable. He has extensive knowledge of Wagyu in every aspect and even traveled to Japan to personally bid on an entire Wagyu carcass.

If you are a Kobe Wagyu enthusiast, this restaurant is a must-visit. Feel free to read the reviews and discover why.