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Happy Munchy: Rebranding a Kids' Snack into a 'Positive Eating' Brand for Every Age
Background
This project was a rebranding project for Little Munchy, a quality children's food product created by three beautiful mothers. The original products were delicious and suitable for all ages.
In addition, the brand wanted to expand its market to a wider audience, targeting health-conscious consumers of all ages who want delicious, beneficial, and healthy food. The name was therefore changed from Little Munchy to Happy Munchy, based on the concept of 'Positive Eating' in both design and naming.
YDM Family
NAWIN CONSULTANT












