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Grab Food 'Order Song Rak': Winning Isan with Three Molam Stars in One MV

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Background

Isan is a very large market. Grab Food wanted to reach Isan consumers by focusing on provinces where the service was available.

Strategy

Strategy

Selected pages that reached the target audiences in each province, followed by download promotion using Mario Jok. The music video featured 3 Isan singers at the same time: Lumplearn Wongsakorn, Kanan Natjanan and Tae Trakooltor, creating the song 'Order Song Rak.'

Selected pages that reached the target audiences in each province, followed by download promotion using Mario Jok. The music video featured 3 Isan singers at the same time: Lumplearn Wongsakorn, Kanan Natjanan and Tae Trakooltor, creating the song 'Order Song Rak.'

Service

Digital marketing for upcountry

YDM Family

JAMJARAS

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