SISTAR facial skincare cream was a new skincare product that aimed to build awareness and engagement, with a focus on consumers in upcountry markets.

With product ingredients such as watermelon and carrot, the idea of a music marketing campaign using the song 'Bak Tang Mo' in a SISTAR version was created. Well-known net idol singers from the Northeastern and Southern regions were used to create song parodies, supported by micro-influencers from all 4 regions to review the product.