


Objectives
Grand Opening Campaign with 500,000 installs within 1 month.
Strategy
Strategy
Divided the campaign into phases, including pre-registration, opening, and retention, while using a variety of media channels such as Facebook, Google, and ad networks to reach the target audience as widely as possible.
Divided the campaign into phases, including pre-registration, opening, and retention, while using a variety of media channels such as Facebook, Google, and ad networks to reach the target audience as widely as possible.
Service
Digital Media
YDM Family
Gottimize
Result
Result
The app ranked No. 1 in the AOS/iOS stores on the first launch day and remained in the top 10 gaming category in the stores for 1-2 months. Total installs from both paid media and organic channels reached over 500,000 within 1 month.
The app ranked No. 1 in the AOS/iOS stores on the first launch day and remained in the top 10 gaming category in the stores for 1-2 months. Total installs from both paid media and organic channels reached over 500,000 within 1 month.




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