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SET in The City: Growing Event Registrations 10% by Turning Past Guests into New Ones

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Objectives

To drive the highest possible number of event registrations and attendees within 1 month before the campaign.

Strategy

Strategy

Communicated with existing customers and expanded the base from existing customers to identify people with the highest potential to attend the event.

Communicated with existing customers and expanded the base from existing customers to identify people with the highest potential to attend the event.

Service

Digital Media

YDM Family

Gottimize

Result

Result

The number of registrations increased by 10% compared with the previous year.

The number of registrations increased by 10% compared with the previous year.

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