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NIVEA : Turning a Molam Star's Hit into a 7-Day Skin Anthem

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Background

Beauty is a natural part of every woman's life, but reaching upcountry consumers requires understanding different insights to answer the same need: brighter, clearer, bouncy skin in 7 days.

Strategy

Strategy

Selected LamYai Haithongkham, who could effectively reach upcountry audiences, by adapting the song 'Der Diang Dang,' or 'Kradan Kradok,' into 'Dai Jai Ai Nai 7 Wan,' with a surprise ending for viewers.

Selected LamYai Haithongkham, who could effectively reach upcountry audiences, by adapting the song 'Der Diang Dang,' or 'Kradan Kradok,' into 'Dai Jai Ai Nai 7 Wan,' with a surprise ending for viewers.

Service

Digital marketing for upcountry

YDM Family

JAMJARAS

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