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TVC : NIVEA Extra White C&E Vitamin Lotion

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Objectives

Launch new definition of Body Lotion as in the form of Vitamin Lotion

Strategy

Strategy

  • Introduce ‘Juicy Skin’ as the new whitening standard skin.

  • Promise on visible result as Firm and Bouncy whitening skin within 7 days

  • Introduce ‘Juicy Skin’ as the new whitening standard skin.

  • Promise on visible result as Firm and Bouncy whitening skin within 7 days

Service

Integrated Marketing Communication
YDM Family
FCB BANGKOK

Result

Result

  • Launch in late Feb 2019

  • Very successful result, C&E has brought NIVEA back to No.2 in Body Lotion category.

  • Launch in late Feb 2019

  • Very successful result, C&E has brought NIVEA back to No.2 in Body Lotion category.

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