A bold campaign by Gambol that dares to confront uncomfortable social issues in Thailand through unexpected storytelling. By blending satire, prehistoric narratives, and product truth, the brand transforms a simple sandal into a symbol of courage and change.
A bold campaign by Gambol that dares to confront uncomfortable social issues in Thailand through unexpected storytelling. By blending satire, prehistoric narratives, and product truth, the brand transforms a simple sandal into a symbol of courage and change.
CHALLENGES
CHALLENGES
Tackling taboo social issues in Thailand—such as domestic violence and corruption—without alienating audiences, while staying true to the brand’s DNA.
Tackling taboo social issues in Thailand—such as domestic violence and corruption—without alienating audiences, while staying true to the brand’s DNA.
RESULTS
RESULTS
Successfully sparked conversation around sensitive social issues
Elevated Gambol from a functional product to a symbol of courage
Created a distinctive brand voice in a highly competitive category
Successfully sparked conversation around sensitive social issues
Elevated Gambol from a functional product to a symbol of courage
Created a distinctive brand voice in a highly competitive category
Award
Cannes Lions 2025
[ 1 Bronze ]
Cannes Lions 2025
[ 1 Bronze ]
[ 1 Gold, 1 Silver ]
[ 1 Gold, 1 Silver ]
[ 1 Gold, 1 Silver ]
[ 1 Gold, 1 Silver ]
MAD Stars 2025
[ 2 Bronzes ]
MAD Stars 2025
[ 2 Bronzes ]
Campaign Brief The Work 2025
[ 4 Acceptances ]
Campaign Brief The Work 2025
[ 4 Acceptances ]
Adman Awards 2025
[ 1 Gold, 3 Silvers, 3 Bronzes ]
Adman Awards 2025
[ 1 Gold, 3 Silvers, 3 Bronzes ]
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How can we help you innovate?
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Get in
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