"We therefore looked at the insights of Thai women and the popularity of Korean-style beauty. Deep down, many Thai women wanted to be beautiful like Korean women, although they might not openly admit it. We therefore decided to let the brand own the 'Korean Beauty' territory.

At that time, no Thai brand had clearly claimed this territory. The question was how the brand could make this claim while still maintaining a sense of Thai identity. We therefore called the phenomenon of smooth, clear Korean-style facial skin in a Thai woman 'Korean-mixed beauty.'

Please watch the video.
There are 4 versions in total: Central, Northern, Northeastern, and Southern women."