Since Note Udom did not want the launch film to be just a conventional presenter film where he simply held the product, I decided to present the product through his own personality in a straightforward way: 'sincere marketing in the style of stand-up comedy.'

I liked the special connection Note Udom has with his fans when he interacts and jokes with them. We therefore used a guerrilla approach by installing hidden cameras in various locations and creating playful situations to deliver a positive brand experience to prospective customers.

My personal challenge was that I did not want this to be just a launch film that made people remember the brand. I wanted the audience to love the brand, remember the product details, know the price, and know how many formulas were available.